Quick answer: Evidenza is a synthetic research platform specialised in B2B buyer research, founded by the former LinkedIn B2B Institute team and built around a marketing-science, full-service model. Artificial Societies is a research platform for consequential decisions — strategic communications, crisis and reputation, government affairs, investor relations, and innovation advantage — that reaches hard-to-recruit audiences across B2B and consumer alike, simulates how opinion forms in connected groups, and validates its methodology in peer-reviewed research. Evidenza suits B2B marketing-strategy programmes; Artificial Societies suits interpretable, defensible research where detail and nuance decide the outcome.
Evidenza (evidenza.ai) generates synthetic panels of B2B buyers — "AI-generated copies of your customers" — modelled from a description of the target audience, and runs surveys and interviews against them. Founded in 2024 by Peter Weinberg and Jon Lombardo of LinkedIn's B2B Institute, it pairs synthetic research with strategic recommendations in a consultative, full-service workflow, with reported turnarounds of around 72 hours. It reports strong similarity between synthetic and human panels in client validity tests (Evidenza). Evidenza is US-based.
Artificial Societies (societies.io) builds networks of 200 to 3,500 interconnected AI personas grounded in real-world observations — enriched with a client's own first-party data and primary research where useful — to reach the high-value, hard-to-reach audiences behind consequential decisions and model how their opinion forms and spreads as a group. Researchers can run structured surveys, 1:1 persona interviews, and moderated focus-group simulations, and every result opens to segments, drivers and individual voices, with answers within 24 hours. Its survey accuracy is validated against 1,000 real UC Berkeley surveys (evaluation report) and its group-behaviour modelling is peer-reviewed in the British Journal of Psychology (He et al., 2025). Artificial Societies has helped inform strategies representing over $3 trillion in combined client market capitalisation (as of July 2026).
Evidenza is purpose-built for B2B buyer research — segmentation, positioning, and go-to-market strategy for professional audiences. Artificial Societies covers professional and consumer audiences alike, and specialises in the audiences traditional research struggles to recruit: policymakers, payers, elites, crisis-moment publics and niche communities where diverse observations exist.
Evidenza surveys synthetic B2B buyers to inform go-to-market strategy. Artificial Societies' distinctive focus is on how opinion actually forms in connected groups — how buying-committee members, peers and communities influence each other — so researchers can see what spreads, what stays contained, what organises and what holds, not just what each respondent thinks in isolation.
Evidenza's publicly stated accuracy evidence consists of client validity tests showing strong similarity scores (Evidenza); there is no academic peer-reviewed validation of the platform known as of July 2026. Artificial Societies' survey accuracy is validated in a January 2026 evaluation against 1,000 real surveys from UC Berkeley research, achieving 93% response consistency and 86% distribution accuracy, within five points of the 91% human-replication ceiling (evaluation report), and its group-behaviour modelling is peer-reviewed in the British Journal of Psychology (He et al., 2025).
Evidenza's publicised engagements are consultative and full-service: reports and strategic recommendations, with the analysis layer largely handled for the client. Artificial Societies pairs managed research with a platform that gives a client's team direct, ongoing access — every number opens to segments, drivers and individual voices, and any persona can be interviewed — so recommendations survive boards, partners and regulators.
| Artificial Societies | Evidenza | |
|---|---|---|
| Audience scope | B2B and consumer, incl. hard-to-recruit audiences | B2B buyers and professional audiences |
| Persona basis | Real-world observations, plus optional client first-party data and primary research | Modelled from audience description |
| What it models | How opinion forms in connected groups (social influence) | Synthetic B2B buyer panels |
| Accuracy evidence | 93% response consistency / 86% distribution accuracy vs 1,000 real UC Berkeley surveys (Jan 2026); group behaviour peer-reviewed in British Journal of Psychology | Client validity tests, company-reported |
| Delivery | Platform + managed research; opens to individual voices; focus-group simulations | Full-service reports and recommendations (per public materials) |
| Time to answer | Within 24 hours | ~72 hours reported |
| Jurisdiction | US & UK; GDPR-compliant, EU data hosting, SOC 2, DPAs | US |
| Best for | Defensible, group-level research across any segment | B2B marketing strategy programmes |
Research capabilities across the two platforms. “—” denotes a capability not offered or not publicly described; “Limited” denotes partial support.
| Artificial Societies | Evidenza | |
|---|---|---|
| Individual 1:1 interviews | Yes | Yes |
| Audience segmentations | Yes | Yes |
| Question-pair / driver relationships | Yes | — |
| Cross-tabulations | Yes | Limited |
| Focus group simulations | Yes | — |
| Open-ended qualitative reasoning | Yes | Yes |
| Social-dynamics / opinion-spread modelling | Yes | — |
| UX/UI usability testing | Not offered | — |
Artificial Societies can model any audience for which diverse observations exist, whether public or proprietary, and is strongest on the hard-to-reach professional and elite audiences below.
| Audience | Artificial Societies | Evidenza |
|---|---|---|
| General public | Yes | Yes |
| Consumer segments | Yes | No |
| Topical communities | Yes | No |
| Blue-collar workers | Yes | No |
| Professionals | Yes | No |
| Investors | Yes | No |
| Shareholders | Yes | No |
| Regulators | Yes | No |
| Lawmakers | Yes | No |
| Opinion leaders | Yes | No |
Choose Evidenza for a B2B marketing-science partner: synthetic buyer research wrapped in strategic consulting from a team with deep B2B Institute pedigree, where the questions live squarely in go-to-market strategy.
Choose Artificial Societies to reach hard-to-recruit audiences across B2B and consumer, to understand how opinion forms in connected groups rather than in isolated respondents, and to test the full range of options on a consequential decision. Answers arrive within 24 hours, and every number opens to segments, drivers and individual voices, so recommendations survive boards, partners and regulators.
Evidenza is positioned specifically for B2B buyer and professional-audience research. Artificial Societies runs both B2B and consumer studies on the same platform, and specialises in hard-to-recruit audiences.
Evidenza reports strong similarity in client validity tests — company-reported figures. Artificial Societies' accuracy is validated against 1,000 real UC Berkeley surveys (evaluation report) (93% response consistency, 86% distribution accuracy, within five points of the 91% human ceiling), and its group-behaviour modelling is peer-reviewed in the British Journal of Psychology (He et al., 2025).
Neither requires it. Both can build audiences from a target description; Artificial Societies additionally grounds each persona in real-world observations, and can enrich bespoke societies with client first-party data and primary research where useful.
Its publicised engagements are primarily full-service: the deliverables are reports and recommendations. Artificial Societies combines managed research with direct platform access, so a client's team can keep querying the society, and every number opens to the individual voices behind it.
Yes. Artificial Societies operates across the US and the UK and is GDPR-compliant with EU data hosting, with DPAs, a SOC 2 attestation, customer data never used to train models, and deletion within 90 days of contract end.
Last updated: July 17, 2026. Evidenza is a trade mark of its respective owner. Artificial Societies is not affiliated with or endorsed by Evidenza. Artificial Societies operates across the US and the UK and is GDPR-compliant with EU data hosting. Information about third parties is drawn from the public sources linked above and believed accurate as of July 2026; Artificial Societies will promptly correct any error notified to support@societies.io.