These Terms of Service (the "Agreement") govern access to and use of the Artificial Societies Platform. This Agreement is entered into between Artificial Societies Ltd, a company incorporated in England and Wales (company number 15963818) and a wholly owned subsidiary of Societies, Inc., a corporation registered in Delaware, USA (file number 10038139, registered address: 251 Little Falls Drive, Wilmington, Delaware 19808) ("Artificial Societies", "Licensor", "we", "us", or "our"), and the customer identified in the applicable Statement of Work ("Customer", "Licensee", "you", or "your").
The specific commercial terms for each Customer engagement are set forth in a Statement of Work ("SoW") which references and incorporates this Agreement.
"Add-ons" means additional services, Response quotas, Societies, or other offerings purchased by the Customer beyond those included in the Base License, as specified in the applicable Statement of Work.
"Base License" means the core subscription package that includes access to the Platform, a monthly Response quota, and the Customer Success Package, as specified in the applicable Statement of Work.
"Bespoke Societies" are built to precise customer specifications. These may include manual persona sourcing, custom persona segmentation, or enrichment with external data sources (e.g., customer first-party data).
"Confidential Information" means all non-public proprietary information, technical data, trade secrets, or know-how, including but not limited to research, product plans, customer data, and software, disclosed by one Party to the other that is designated as confidential or that, given the nature of the information or circumstances of disclosure, reasonably should be considered confidential.
"Customer Data" means any data, content, or information provided by or on behalf of the Customer to Artificial Societies in connection with the Customer's use of the Platform, including any Personal Data.
"Data Protection Laws" means the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and any other applicable data protection and privacy legislation in force from time to time.
"Effective Date" means the date the applicable Statement of Work is signed by both Parties.
"High-Risk Processing" means any use of the Platform or its outputs where a failure, defect, inaccuracy, or delay could reasonably be expected to lead to death, personal injury, severe physical, environmental, or property damage, or where it involves automated decision-making that produces legal or similarly significant effects concerning an individual (including, but not limited to, medical diagnostics, credit scoring, law enforcement, critical infrastructure management, or employment decisions).
"Personal Data" has the meaning given in the Data Protection Laws.
"Platform" means the Artificial Societies enterprise software accessible at radiant.societies.io, through which the Customer may review and interact with Simulation results.
"Project Engagement" means a non-recurring engagement, as designated in the applicable Statement of Work, under which the Customer purchases a fixed allocation of Responses and access to the Platform for a defined period. Unless otherwise specified in the Statement of Work, a Project Engagement shall terminate automatically 12 months from the Subscription Start Date.
"Response" means a single answer generated by a persona to a survey or research question. For example, 1,000 personas answering 10 survey questions constitutes 10,000 Responses.
"Simulation" refers to any questions or tests run on the Platform where Responses are generated, excluding chats with individual personas.
"Society" means a synthetic audience comprising AI-generated personas.
"Standard Societies" are built from a description of audience characteristics, or a list of Customer provided social media (LinkedIn and/or X) profiles, containing a minimum of 300 personas and up to 2,000 personas.
"Statement of Work" or "SoW" means the document that sets forth the specific commercial terms, pricing, quotas, and other customer-specific details for a particular engagement.
"Subscription Period" (or "Period") means the duration of each individual Base License subscription, starting on the Subscription Start Date and ending on the last day of the Initial Period or the then-current Renewal Period (as applicable), as specified in the Statement of Work.
"Subscription Start Date" means the date on which the Customer's access to the Platform commences, as specified in the applicable Statement of Work.
"Term" means the continuous duration for which this Agreement is in effect with respect to a Customer, starting on the Effective Date and ending when it is terminated or expires.
"Written Notice" may be delivered via email to the addresses specified in the applicable Statement of Work.
Subject to the terms and conditions of this Agreement and the payment of applicable fees as set forth in the Statement of Work, Artificial Societies hereby grants to the Customer a non-exclusive, non-transferable, limited license to access and use the Platform during the Term solely for the Customer's internal business purposes.
The license granted herein permits the Customer to:
The Customer shall not:
Artificial Societies will provide the Customer with login credentials to access the Platform. The Customer is responsible for maintaining the confidentiality of all access credentials and for all activities that occur under the Customer's account.
The Customer may permit its employees and authorized contractors to access the Platform on its behalf, provided that such users agree to comply with this Agreement.
The Customer shall immediately notify Artificial Societies of any unauthorized use of its account or any other breach of security.
The Customer may use the Platform solely for lawful business purposes in accordance with this Agreement.
The Customer shall not:
All Simulations are subject to an internal quality assurance review prior to the release of results to the Customer. Simulation outputs are held in an internal draft state and are reviewed by Artificial Societies personnel against our content safety and acceptable use standards before being published to the Customer. This process is designed to identify and prevent:
Artificial Societies reserves the right to refuse to publish Simulation results, suspend access, or terminate the Agreement if, in its reasonable judgement, the Customer's use of the Platform constitutes or facilitates High-Risk Processing or otherwise breaches these Terms.
Large Language Models are known to exhibit biases that do not reflect the true distribution of human opinion. Artificial Societies addresses this through a grounding methodology that calibrates persona outputs against real-world opinion distributions.
Real-World Grounding. Rather than relying solely on the default behaviour of LLMs, we anchor our persona models in observed real-world data — including publicly available opinion data, demographic distributions, and behavioural patterns. This ensures that the range of views expressed by our synthetic audiences reflects the genuine diversity of opinion found in real populations, rather than the narrower distribution typical of ungrounded language models.
LLM Safety Guardrails. All LLM inference is performed via enterprise-tier APIs (Google Gemini, Anthropic Claude, OpenAI) which include built-in content safety filters designed to prevent the generation of harmful, discriminatory, or illegal content. These filters operate as a baseline layer of protection independent of our own controls.
Continuous Improvement. Bias mitigation is an ongoing process. We continuously evaluate the accuracy and representativeness of our persona outputs and refine our grounding methodology as new data and techniques become available. Our internal quality assurance process (see Section 4.3) provides an additional check on output quality before results are released to customers.
This Agreement shall commence on the Effective Date and continue for the duration specified in the Statement of Work, unless earlier terminated in accordance with the provisions hereof.
Where the engagement is a subscription (not a Project Engagement), this Agreement shall automatically renew for successive Subscription Periods as specified in the Statement of Work, unless either Party provides Written Notice of non-renewal at least 30 days prior to the end of the then-current Period.
Where the Statement of Work designates the engagement as a Project Engagement: (a) the Agreement shall terminate automatically 12 months from the Subscription Start Date, unless otherwise specified in the Statement of Work; (b) all Response allocations purchased under the Project Engagement shall remain valid for the duration of the Project Engagement and shall expire upon its termination; and (c) auto-renewal under Section 5.2 shall not apply. A Customer wishing to continue using the Platform after a Project Engagement ends must enter into a new Statement of Work.
For subscription engagements, unused quotas for Societies and Responses under the Base License shall expire at the end of each Subscription Period and will not roll over. Unused quotas for Add-ons shall remain valid so long as the Customer retains a Base License. For Project Engagements, all unused quotas shall expire upon termination of the Project Engagement.
All Simulation results, insights, and research outputs generated through the Platform belong to the Customer and may be used for any lawful commercial purpose.
Any proprietary data provided by the Customer for the purpose of building Bespoke Societies shall remain the exclusive property of the Customer. Artificial Societies shall use such data solely for the purpose of fulfilling its obligations under this Agreement and shall not disclose, share, train AI models, or use such data for any other purpose without the Customer's prior written consent.
The Platform, including all intellectual property rights therein, remains the exclusive property of Artificial Societies. Nothing in this Agreement transfers any ownership rights in the Platform to the Customer.
Upon termination or expiration of this Agreement, the Customer may request an export of all Simulation results and research outputs within 30 days. After this period, Artificial Societies reserves the right to delete Customer data from its systems.
Each Party agrees to hold all Confidential Information disclosed by the other Party in strict confidence and to use such information solely for the purposes of this Agreement.
These obligations regarding Confidential Information shall survive the termination or expiration of this Agreement for a period of two (2) years.
Each Party shall comply with its respective obligations under the Data Protection Laws in connection with the performance of this Agreement.
To the extent that Artificial Societies processes any Personal Data on behalf of the Customer in connection with the Platform, the Customer shall be the data controller and Artificial Societies shall be the data processor.
Artificial Societies shall process Personal Data only in accordance with the Customer's documented instructions, unless required to do otherwise by applicable law, in which case Artificial Societies shall notify the Customer (unless prohibited by law).
Artificial Societies shall implement appropriate technical and organisational measures to protect Personal Data against unauthorised or unlawful processing, accidental loss, destruction, or damage.
The Customer authorises Artificial Societies to engage sub-processors to process Personal Data, provided that Artificial Societies: (a) maintains an up-to-date list of sub-processors available upon request; (b) imposes data protection obligations on sub-processors that are no less protective than those in this Agreement; and (c) remains liable for the acts and omissions of its sub-processors.
Artificial Societies shall promptly notify the Customer of any request received directly from a data subject and shall assist the Customer in responding to such requests, to the extent legally permitted.
Artificial Societies shall notify the Customer without undue delay (and in any event within 72 hours) upon becoming aware of any Personal Data breach affecting Customer Data, and shall provide reasonable assistance to the Customer in meeting its breach notification obligations.
Artificial Societies shall not transfer Personal Data outside the United Kingdom or the European Economic Area (EEA) unless appropriate safeguards are in place in accordance with Data Protection Laws.
Upon reasonable notice and no more than once per year (unless required by a regulatory authority), the Customer may audit or appoint an independent auditor to verify Artificial Societies' compliance with this Section 8, subject to appropriate confidentiality obligations.
Upon termination or expiration of this Agreement and subject to Section 6.4, Artificial Societies shall delete or return all Personal Data to the Customer, unless retention is required by applicable law.
Artificial Societies may, from time to time, update, modify, or enhance the Platform. Such updates may include bug fixes, feature improvements, or changes to functionality.
Artificial Societies is not obligated to provide any specific updates or to maintain backward compatibility with previous versions.
Artificial Societies may suspend the Customer's access to the Platform immediately if:
Where reasonably practicable, Artificial Societies will provide notice before or promptly after any suspension.
Access will be restored once the grounds for suspension have been resolved to Artificial Societies' reasonable satisfaction.
Simulation outputs and all content generated through the Platform are AI-generated insights intended to inform decision-making. The Customer acknowledges that LLM-based Simulations are probabilistic and may produce non-deterministic or factually incorrect outputs. Artificial Societies makes no warranty as to the accuracy, completeness, or fitness for any particular purpose of such outputs.
The Customer is solely responsible for how it uses and relies upon Platform outputs in its business decisions.
THE PLATFORM IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
Artificial Societies shall defend, indemnify, and hold harmless the Customer and its officers, directors, employees, and agents from and against any third-party claims, actions, suits, or proceedings alleging that the Customer's use of the Platform in accordance with this Agreement infringes or misappropriates any third party's intellectual property rights (an "IP Claim"), and shall pay any damages finally awarded against the Customer (or any settlement amounts approved by Artificial Societies) arising from such IP Claim.
Artificial Societies shall have no obligation under Section 12.1 to the extent an IP Claim arises from: (a) the Customer's breach of this Agreement; (b) modifications to the Platform made by anyone other than Artificial Societies; (c) the combination of the Platform with any third-party products, services, or data not provided by Artificial Societies; or (d) Customer Data.
If the Platform becomes, or in Artificial Societies' reasonable opinion is likely to become, the subject of an IP Claim, Artificial Societies may, at its option and expense: (a) procure for the Customer the right to continue using the Platform; (b) modify the Platform to make it non-infringing; or (c) if neither (a) nor (b) is commercially practicable, terminate this Agreement and refund to the Customer any prepaid fees for the remainder of the then-current Subscription Period.
The Customer shall defend, indemnify, and hold harmless Artificial Societies and its officers, directors, employees, and agents from and against any third-party claims arising from: (a) the Customer's breach of this Agreement, including the Acceptable Use Policy; (b) Customer Data; or (c) the Customer's violation of applicable law.
The indemnified Party shall: (a) promptly notify the indemnifying Party in writing of the claim (provided that failure to provide prompt notice shall not relieve the indemnifying Party of its obligations except to the extent it is materially prejudiced); (b) give the indemnifying Party sole control of the defence and settlement of the claim; and (c) provide reasonable assistance to the indemnifying Party at the indemnifying Party's expense.
This Section 12 states Artificial Societies' entire liability and the Customer's sole and exclusive remedy for any IP Claim.
Subject to Section 13.3, each Party's total aggregate liability under or in connection with this Agreement, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the total fees paid or payable by the Customer in the twelve (12) months preceding the claim.
Subject to Section 13.3, neither Party shall be liable for any indirect, incidental, special, or consequential loss or damages, including loss of profits, revenue, data, or business opportunities, even if advised of the possibility of such damages.
Nothing in this Agreement shall limit or exclude either Party's liability for:
Either Party may terminate this Agreement at the end of the then-current Subscription Period by providing Written Notice of non-renewal at least 30 days prior to the end of such Period.
Either Party may terminate this Agreement for material breach by the other Party by giving Written Notice describing the breach. If the breaching Party does not cure the breach within 30 days after receiving that notice (or such longer period as may be reasonably required to cure a non-payment breach, not to exceed 45 days), the non-breaching Party may terminate this Agreement with immediate effect by further Written Notice.
Either Party may terminate this Agreement immediately upon Written Notice if the other Party: (a) becomes insolvent or admits its inability to pay its debts as they fall due; (b) has a receiver, administrator, or liquidator appointed; (c) enters into any arrangement or composition with its creditors; or (d) ceases to carry on business.
Artificial Societies may terminate this Agreement immediately upon Written Notice if: (a) the Customer breaches Section 4 (Acceptable Use Policy) and such breach is not capable of remedy; (b) continued provision of the Platform would violate applicable law; or (c) Artificial Societies discontinues the Platform (in which case Artificial Societies shall provide at least 90 days prior notice where practicable).
Upon termination or expiration of this Agreement: (a) all rights granted to the Customer hereunder shall immediately cease; (b) the Customer shall cease all use of the Platform; (c) each Party shall return or destroy all Confidential Information of the other Party; and (d) the provisions of Sections 6, 7, 8, 11, 12, 13, 14.5, 14.6, and 16 shall survive.
If this Agreement is terminated by the Customer pursuant to Section 14.2, or by Artificial Societies pursuant to Section 14.4(b) or 14.4(c), the Customer shall receive a pro-rated refund calculated as follows: the Base License fee shall be refunded based on the portion of the Subscription Period remaining as of the termination date, and fees for Add-ons shall be refunded based on the unused allocation of purchased services (including Societies and Response quotas) as of the termination date. If this Agreement is terminated by Artificial Societies pursuant to Section 14.2 or 14.4(a), no refund shall be due.
The "Artificial Societies" name, logo, and trademarks remain the intellectual property of Artificial Societies. The Customer agrees to obtain prior written consent before using Artificial Societies' brand assets in public announcements, press releases, or external marketing. Artificial Societies encourages collaboration and allows customers to submit requests for public attribution or co-marketing opportunities.
This Agreement shall be governed by and construed in accordance with the laws of England and Wales.
The courts of England and Wales shall have exclusive jurisdiction to settle any dispute arising out of or in connection with this Agreement, including any dispute regarding its existence, validity, or termination.
This Agreement, together with the applicable Statement of Work, constitutes the entire agreement between the Parties with respect to the subject matter hereof and supersedes all prior agreements, understandings, negotiations, and discussions, whether oral or written.
In the event of any conflict or inconsistency between this Agreement and a Statement of Work, the Statement of Work shall prevail.
This Agreement may only be amended or modified by a written instrument signed by both Parties. For the avoidance of doubt, any amendments to these Terms of Service made by Artificial Societies pursuant to Section 16.10 shall not affect Statement of Work documents already in effect, which shall continue to be governed by the version of the Terms of Service in effect at the time of their execution, unless otherwise agreed in writing.
Neither Party may assign or transfer this Agreement or any rights or obligations hereunder without the prior written consent of the other Party (such consent not to be unreasonably withheld or delayed), except that either Party may assign this Agreement to a successor in connection with a merger, acquisition, or sale of all or substantially all of its assets, provided that the assignee agrees in writing to be bound by the terms of this Agreement.
If any provision of this Agreement is held to be invalid or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect, and the Parties shall negotiate in good faith to replace the invalid provision with a valid provision that achieves the original intent.
All notices under this Agreement shall be in writing and sent to the email addresses specified in the applicable Statement of Work, or to such other address as a Party may designate by Written Notice. Notices shall be deemed received when sent by email during normal business hours, or on the next business day if sent outside normal business hours.
The failure of either Party to enforce any right or provision of this Agreement shall not constitute a waiver of such right or provision. Any waiver must be in writing and signed by the waiving Party.
Artificial Societies may update these Terms of Service from time to time. Material changes will be communicated to the Customer via email or through the Platform with at least 30 days notice before taking effect. If the Customer does not agree to the modified terms, the Customer may terminate this Agreement by providing Written Notice before the changes take effect.
A person who is not a Party to this Agreement shall have no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its terms.
Neither Party shall be liable for any failure or delay in performing its obligations under this Agreement (other than payment obligations) to the extent that such failure or delay results from circumstances beyond the Party's reasonable control, including acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, pandemics, or failures of third-party telecommunications or power supply. The affected Party shall promptly notify the other Party and use reasonable efforts to mitigate the effects of the force majeure event.
| Company Name | Artificial Societies Ltd |
| Registered Address | 5 New Street Square, London, United Kingdom, EC4A 3TW |
| Contact Email | support@societies.io |
Version 1.3
Last Updated: 18 March 2026