April 2025
This post is part of our monthly supporter updates and reflects product development and thinking at the time it was written. Here is our latest update.
Hi all,
Here's what's new this month from Artificial Societies:
Our client, a Head of Marketing at a growth-stage startup, needed a reliable way to create, test, and optimise high-stakes marketing strategies. We took their existing CRM of qualified leads and transformed it into a simulation of 1,262 personas — an artificial society that mirrors their ideal customer profile.
You can now upload images and PDFs into a simulation and get direct feedback on how the content will be received. Many brands and TikTok influencers have asked us to simulate video reception next. We also added repost simulation, so users can see how that format impacts LinkedIn engagement.
Previously, building a bespoke simulation meant days of manual data gathering. Now, we can enter a description like "high net worth individuals in NYC" and the system creates a simulation automatically in 15 seconds instead of three days. This also unlocks content types far beyond LinkedIn: cold emails, Instagram posts, billboards, website copy, and more.
We love learning by building for paid pilot customers. With this month's developments, we're ready to take on more. If you know a Head of Marketing or Communications who's ready to experience the future, we'd love an introduction.